I was reading an article today about advertising, marketing and blockchain. The “writer” claims to have been working in the blockchain space or with blockchain companies for a few years , but this entire article sounds like clickbait. It also sounds like somebody that has no idea what he’s taking about.
Smart contracts aren’t storing a ton of useful user data anytime soon. And they aren’t even smart. It’s basic business rules and logic. But read these kinds of articles and you’d think it’s magic. Unless it’s from a company with a cool and interesting white paper and not much else. Vaporware runs rampant in this space.
The decentralized keyword hype is one of the biggest lies in the crypto and Blockchain space. Most of these platforms aren’t decentralized at all. They are actually not even distributed. It’s more like duplicated data across everywhere and a terrible data storage system. And it sure isn’t big data or advanced analytics ready.
As time goes on things in the blockchain space will get better and improve. And hybrid integrated platforms will rule the day. Forty year old mainframes and COBOL still are used around the globe. Hadoop and big data didn’t replace every database or system. Things change. New better tech comes along. New the same as the old tech but hyped as new and different happens too.
And nobody in their right mind thinks a Facebook token will be decentralized or different. But writers like this guy will shill more keywords , raise a few bucks , and talk more nonsense. And then in a year or two talk up quantum computing or something else.
” Now imagine that a marketing campaign takes place on the blockchain and all information and its details, including the contract, is entered into the decentralized registry, where it is kept unchanged.
Since all parties (platform, publisher, and advertiser) have access to this information and can observe all the processes occurring (the number of views, interactions, responses), there will be no disputes at the campaign end.“
One last thing about the above statement. In its current form , all the user and useful analytical data won’t be on a decentralized blockchain platform anytime soon. Kind of goes against the concept of what is stored in the first place. The concept of storing a persons real information and everything about everything they do on a decentralized blockchain platform say like ethereum makes no sense. Because you’d need to use ethereum and something like ipfs or storj. And offchain analytical Systems. The current state of these systems would mean marketers and others spend far more in gas costs . And it’s Not exactly decentralized either. Also not free. Also not easy.
Blockchain holds a lot of possibilities, but I also think people like this writer to the space a disservice. They sell nonsense and stupidity. And then jump ship soon never caring how any of the stuff works or what it’s good for.
Using blockchain and tokenization for marketing and adtech and handing the power back to the people over Facebook and google make sense. But who is actually going to pay for all this stuff ? How many people would pay for google or Facebook? Alternatives have been developed and rarely used. How many people use duckduckgo ? Or real adblockers ? Oh it doesn’t store all the data marketers want. Interesting how That sort of kills this guys agenda. Things already exist. The funny money where startups love bragging about series D and never making any money or plans to runs the world. Even in the crypto space. People don’t want to pay for anything. They just love to claim walled gardens are what people want.
Until people figure a way around making money outside marketing and advertising, blockchain won’t change the internet. It’ll be just the new kid same as the old one. Vaporware marketing and nonsense over real implementation and products is the problem. Sell clickbait over something real is a huge issue in blockchain too. ICOs and useless white papers ran the space. Still exist. Google and Facebook figured a way to make billions off the internet by manipulating people and advertising spam. And fake news. How many people pay for YouTube per month ?
Charge me 10 bucks a month, but pay me 15… who wouldn’t sign up. But sites like SteemIt were interesting, good concepts , but kind of irrelevant in its own way. New kid. Same as the old one. Just a new spin on things. They also couldn’t figure a way to be successful. They had to dump like 70% of their staff because they relied more on the same funding concept over actually earning a profit. ICO. VC. Angel investor. Same concept. Easy to write pie in the sky dreams when it’s mommy or daddy or clueless people funding you.
And really people who are tired of google and Facebook are probably tired of guys who write clickbait articles and market everything and anything under the sun. If they want to dump social media and google , they probably don’t want to give up much personal data to random blockchain marketing agency who makes up new claims and claims they will make .00001 tokens.
Nobody really wants or needs a billion different random less than a penny stock tokens. Especially if it’s painful to ever buy, get or use them. Except inside some walled off garden. But they say it’s decentralized.
Blockchain is useful. Decentralized systems are useful. But so are real distributing computing systems. And centralized platforms still serve a huge purpose. Change is needed. But more marketing nonsense, not so much.