Buy chocolate, get a token

This is an interesting experiment and trying to give back to the farmers who grow the food.

It will be interesting to see how this plays out , how blockchain and the supply chain and loyalty like good cause incentives play out.

It’s also about going one step further than “Fairtrade” products. The Other Bar‘s website promises the initiative leaves 50 percent of the value generated by chocolate sales in Ecuador, where its cocoa is sourced, instead of just seven percent “like most bars.” It also claims Ecuadorian cocoa farmers are paid twice the industry average for their product.”