IoT device Security … or is it ?

I was reading an article that sounded promising around securing identities and IoT devices. We at Pagarba work on Blockchain, IoT and securing the Identity of things. And then I saw this in the same article ,

As recently reported, WISeKey opened a Blockchain Center of Excellence in Geneva this February, as part of a new partnership with the Blockchain Research Institute. The latter plans to open similar centers — each focused on assisting blockchain startups to expedite the technology’s adoption in the public and private sectors — across five continents.

https://cointelegraph.com/news/cybersecurity-firm-wisekey-launches-blockchain-powered-id-solution-for-iot-devices

So they started a blockchain COE last month and solved all the worlds problems in a month. Time will tell if their stuff is all fluff and hype , but their needs to be better IoT security.