The COVID-19 pandemic has caused a phenomenal move in the manner shoppers view and access an assortment of products, solutions and ventures—and health services for humans or pets is no exemption.
Late examinations show that numerous patients, including weaker populaces like those living with malignancy, are deferring suggested care and strategies—and will keep on doing as such for in any event a while in the midst of fears over the security of in-person visits.
Accordingly, reports of suppliers adjusting to offer consideration for all intents and purposes are altogether the more typical, with practically 50% of doctors currently treating patients through telemedicine stages, up from only 20 percent in 2019.
These patterns have hardened virtual and remote considerations as a backbone, and accordingly, the virtual telemedicine visit has become a norm—a help that can be given by numerous fit merchants.
In any case, the coordinations that power the reception of virtual considerations are regularly neglected. As medicinal services executives go to telemedicine to continue “non-critical” human services administrations, we should guarantee that top tier innovation arrangements are used to improve the virtual consideration experience—for suppliers, clinical staff, and, significantly, patients.
Health and Wellbeing frameworks and their infrastructure systems face huge operational issues when conveying care in a far off setting, because of the scope of expected communications and decent variety of gadgets—adding to the effectively perceived authoritative weight that accompanies routine patient consideration.
With every patient visit comes over twelve manual assignments, including persistent admission and enlistment, in-visit clinical note composing, just as back-office charging and guarantees preparing. The virtual visit includes considerably more advances, for example, helping patients get to the proper innovation for a two-way video interface or sending custom connects to a “virtual sitting area” at the correct time.
COVID-19 and everything else going on in 2020 has accelerated the integration of VR, AR, MR and AI. In the fields of corporate training, HR recruitment and onboarding the adoption of interactive immersive technologies is picking up speed rapidly.
This trend is not only being driven by covid19 quarantines – but also by the promise of a better interactive and scalable way of finding and analyzing candidates, matching their personas with recommended opportunities and finally training and onboarding these new hires in a far more interactive useful scenario.
In this post, we look at what immersive interactive technology is, why it’s valuable and exciting, and how it can be used to find, train , and onboard the best talent.
What is interactive immersive technology ?
Immersive technology is an integration of Various digital content and assets with an alignment and philosophy relating to the physical world in a way that allows the visitor or actor – who accesses the content or asset via a headset, mobile phone, or other digital device – to engage, collaborate and participate with a completely virtual or ‘mixed’ reality environment.
Immersive technologies include:
- Virtual reality (VR) :
immerses visitors and actors in a fully
artificial digital realm or 360-degree video
- Augmented reality (AR) :
overlays virtual objects with the real-world
- Mixed reality (MR) :
overlays and anchors virtual objects with the real world
Research has proven that the use of interactive immersive technologies for education and training significantly improves knowledge retention and confidence levels whilst reducing skill fade, anxiety and interest levels.
Social distancing restrictions have driven the rapid growth of interactive immersive training, remote learning and soft-skills training via virtual or augmented mixed-reality solutions and platforms, but there is a bountiful very real return on investment (ROI) it brings to individuals , entrepreneurs and organizations.
Interactive immersive technology applications for business
Post Covid and everything else, the most successful entrepreneurs and organizations are going to be those that seize effective alternatives to face-to-face events and meetings, training , onboarding and conferencing.
Virtual Reality, Augmented Reality and Mixed Reality tools are leagues apart from more traditional video conferencing platforms. Zoom has been huge during 2020, but it’s not interactive or immersive.
The VR & AR solutions offer an interactive and highly effective and simulated training, onboarding and conferencing environment for visitors.
Integrating immersive technology into an organizations recruitment and hiring process is a natural next step. From catching the attention of the brightest young students to using AI-driven insights to finding and recommending the perfect candidate, the potential for positive industry disruption is upon us.
Immersive technology to attract potential new candidates
Finding and reaching out to young potential candidates (especially college students) will require a more interactive immersive and gamification like challenges and incentives. It’s a great way for organizations to speak directly to their target candidates and hires.
The creation and personification of customized VR and AR recruiting games allows visitors , actors and players to try their hand at tasks that employees may encounter on a daily basis. This is far better than some behavioral analysis interview exam or a coding test that was outdated 20 years ago.
This is a great way to create a cool brand and better visibility into your cool innovative organization. Individuals who enjoy playing the game and the interview process are also more likely to not only apply for a position with the organization but also speak in a positive light about the brand and style.
This method of recruitment outreach is highly effective and scalable, as visitors, actors and players can access the content from a mobile device or tablet or laptop as well as any brand of VR headset like an oculus quest.
After catching the attention of potential applicants using VR and AR technology, the same tools can also be used on the next stage of the recruitment process.
It is logistically challenging and very expensive to host potential candidates for visits to your company premises, especially in a global candidate remote work kind of world. Yet the majority of applicants will want to experience their potential future working environment in one form or another. What’s the company like, what about culture, team , collaboration and communication?
So utilizing a custom-made 360-degree VR video with unique audio, and experiences it is possible to offer a realistic and attractive interactive experience where potential candidates can access on any digital device. This gives organizations the chance to show off their environment, facilities, opportunities and locality in a controlled well designed manner. It encourages potential applicants to visualize themselves as a part of the organization’s environment.
Immersive technology for hiring
So now the potential applications have landed in the HR inbox, the insights and analysis has narrowed down the candidate pool, so now what ?
The real HR challenge is looking past the CV resume to assess those really important personal, professional and fit qualifications.
The traditional recruiting assessment model no longer works and now remote skill evaluations, exams and tests accessed by potential candidates already exist. It’s time to think in VR and AR and how virtual reality recruiting platforms will have a better return on the HR recruiting process. Gone are the expensive and time-consuming group challenges and individual tests, with their need for travel and in-person all day measuring the bigger ego stick interview days.
In 2020 and beyond, top organizations are embracing interactive intelligent immersive experiences.
A company may choose to design and personalize their very own interactive experience scenario for potential recruits to engage with using their mobile phones.
The experience would say involve the navigation of a virtual reality environment – maybe a storage warehouse and interaction with digitized ‘boxes or logistical processes ’, and the manipulation of virtual ‘assets and models ’. It’s like a warehouse digital twin.
The interactive experience would test working knowledge of the specific industry, as well as the ability to synthesise information, processes , collaboration, and communication.
Money saving opportunities are also an attractive reason to explore virtual recruitment options, and that the scalable, low-input nature of the technology stands to benefit rapidly-scaling organizations.
Artificial intelligence with VR for better hiring process insights
Humans can be inconsistent and unpredictable in their judgements of other people. And it’s Nearly impossible if there are 1,000 openings around the globe and 100k random applications and possible candidates.
Artificial Intelligence, machine learning, Natural language processing, chatbots and automaton integrated within the hiring process, improves things tenfold.
Embedding procedural AI generation and automation into VR and AR, and integrating a more streamlined process to gather and analyze a ton of meaningful big data will build a better more efficient recruiting process.
A candidate could use the VR AI recruiting solution to visit a conference room, where the interviewer (or a computer avatar) would ask the usual interview questions.
Behind the scenes the AI models and algorithms would analyze vocal intonation, sentiment, subconscious body language sensors and verbal utterance in order to properly evaluate the candidate on any number of metrics. Metric based fair Scores and recommendations could be produced in parallel to build better performance scores from previous challenges designed to assess physical dexterity or verbal reasoning capacities, and used to underpin the final decision making process.
So why Pagarba Solutions ?
It’s essential to collaborate with companies, such as Pagarba Solutions, that are positioned at the forefront of research and innovation in the immersive technology (VR, AR & AI) space.
We are perfectly placed to support HR and recruiting departments with a design first philosophy in implementing their new virtually intelligent recruitment technology. Our extensive knowledge and experience in designing and developing effective training, education and onboarding Intelligent interactive mixed reality solutions is why you should contact us today.
XR Immersive Technology will change the way we look, feel, act, think, and live. XR is Virtual reality, Augmented Reality and Mixed Reality. Think Oculus, Microsoft HoloLens and so on. Now what if Virtual and Augmented Reality was integrated with Machine Learning, Data science & Analytics ? Tableau in Virtual Reality ? Spark ML in Augmented Reality ? Imagine that.
VR has empowered gamers to be immersed in an actual virtual universe where they participate, visit, explore, and play. Now VR or AR in marketing, filters, masks, and barcodes can lead people to explore and interact with new products and services.
We are living in an interesting time. Covid-19. Quarantine. WOrld-wide protests to improve the lives of everybody. Immersive Intelligeeent and Creative Information technology is changing basically every part of our society: how we work, play, learn and talk. The pace of the change is remarkable with the significant changes occurring on the size of years instead of decades or hundreds of years.
Another major result of this unrest is an exponential growth of data rates and data volumes, mirroring Moore’s law that depicts the rapidly evolving technology that produces the data. Just as significant is the growth of information quality and data multifaceted nature.
Before IoT and analytics tools, data fit pleasantly on a spreadsheet and KPI dashboard. Big Data, hadoop, Spark, the Cloud, mobile apps, digital transformation and more pushed that level activity from just reading the data and trying to make gut decisions with minimal analytics to a more programmatic statistical process left in the hands of data scientists who apply models to remove helpful insights from large data sets.
Humans have always wanted to predict the future. We still look to Nostradamus and the Mayans and religious texts to predict the future. Imagine a future where we can visualize huge data sets that show not tell significant patterns and trends and recommendations and simulations. Consider the possibility that you would associate with the information, move it around, truly stroll around it. Mixed Reality Data Science Proactive Analytics is the future.
Mixed Reality 3D visualizations are the future that will guide and assist decision-makers comprehend and gather insights from big data sets. The innovation will open the intensity of big data and advanced analtyics in realms as unique as health & medicine, manufacturing, public safety, retail, agriculture, board rooms, and governments, and it could push the adoption of enterprise AR/VR.
It’s been proven that when we are completely submerged in such a immersive data space, taking a look at the data from the back to front as opposed to from the outside glancing in, just like the case in all traditional visualization approaches, pushes boundaries and limits. The Show not tell theory of Data science, Analytics, and more. We are visitors and actors, not just viewers. Our brains are best if we are looking for patterns in such a space regardless of whether space itself is abstract in nature.
Virtual Reality is a characteristic platform for collaborative community data visualization, analysis, story telling and story living and visual exploration. Visitors and Actors can interface with the data and with one another in a common virtual space regardless of whether they are in San Diego, Atlanta, Hong Kong, or Auckland or on Mars in the physical world. Such connections are incomprehensibly better than any remotely coordinating experience. Virtual is the new physical. Simply saving time, cost, and effort of travel is a great advantage in and of itself.
Sorting big unstructured data is essential. Self-service Business Intelligence and Analytics has been touted for years, but with Virtual Reality Data Science Visualizations, it is the ultimate self-service immersive technology for business. Conventional visual diagrams and pie outlines on tablets, laptops, mobile phones are basically 2D screens with sever limitations. The Data Warehouse and Business Intelligence Dimensional Modeling slicing and dicing and pivot tables in tableau or excel or power BI are still 2D. No matter how we slice and dice the data, it’s on a flat 2d Screen. Graphs and maps and animation have improved upon this limitation,, but it’s still really a flat 2D world. You’re not immersed in the simulation.
VR and AR provide this Visitor and Actor Simulated world where information actually comes alive, the story is alive, and the simulations you may want to run, you can interact, create, change, and participate, not just watch on a small mobile phone. Imagine Big data visualization interactive experiences where the information and data and simulation models encompass you. That’s immersive. That’s the future.
Smart mapping with better mapbox, openstreetmap and google maps integrations. Intelligent smart contracts and automation for physical manufacturing or retail, machine learning and natural language processing to find significant patterns and conversation semantics and show it all in the virtual realm, which would also be personalized and customized by visitors and actors. Mixed Reality doesn’t have users. It has Visitors and Actors.
VR and AR with big data and data science will improve the slow arduous data integration and processing and transformation challenges. Extreme Analytics on steroids in an immersive realm.
Pagarba Solutions combines artificial intelligence, Virtual Reality, Augmented Reality, blockchain, gamification and Big data(Spark like tools and the cloud) to make solutions which permits visitors to analyze up to 10 elements of immersed sliced data.
Artificial Intelligence, especially Computer Vision, image and video recognition analytics and procedural machine learning automation integrated with Virtual and Augmented Reality are pushing technology, businesses and industry into the future. As remote and virtual And on demand food deliveries became the norm during covid quarantines, we are heading into this new future and reality whether we want to or not.
Google Swirl and 3D programmatic advertising and marketing will become the new norm.
What is Swirl ?
Swirl lets consumers engage with a product like it’s right in front of them by allowing them to rotate, zoom and expand the 3d version of an object in the ad.
Swirl 3D ads allow brands to illustrate changes in behavior, new technology performance, unique product features and utilized within some AR programmatic ad, it’ll make the entire customer experience interactive.
One example :
adidas Latin America highlights innovative product design
adidas LATAM was looking to capture user attention and showcase the innovative redesign of the adidas Ultra Boost 2019 shoe. adidas LATAM and creative agency EdgeDNA created Swirl ads that allow prospective buyers to get an up-close look without having to visit a store.
Swirl ads drove a 4x higher engagement rate than rich media benchmarks and had an average viewable time of 11 seconds, which indicated that the ad captured user attention.
The 3D creatives also drove a return on ad spend (ROAS) of ~2.8 for the Colombia market.
Brands are seeing great success using Swirl ads for various campaign goals. This includes increasing consideration by showcasing product features, building brand awareness and delivering a great mobile experience.
Read the google article Below and contact Pagarba Solutions to get you started today ,
Virtual Reality has been around for quite some time now. When I was a kid people spoke about this virtual world. Virtual games. Virtual lives. Early internet portals like Compuserve, Prodigy and AOL made you believe in this future. Even BBS boards and text driven games with monochrome screens made you feel like you were in a different world. Open up your creative Imagination. It was cool and the future. At least we hoped.
The Early games on Commodore 64 and other cloned PC 8088 computers and 300 baud modems were exciting. You were also called a geek and dork by most folks. But Hey when we got a 1200 baud modem, yeah that was awesome.
Playing games and programming in BASIC and turbo Pasal made me dream of being in and buildings worlds like Gauntlet , Ultima III , eye of the beholder , star control 2, wing commander earl weavers baseball , and Pete rose baseball.
Imagine tying to upload and download a large game like Wing commander on dial up back in the day? My friend Dan and I tried to do that. Often. Those were the days.
So what’s any of this have to do with Virtual Reality ?
Creative Imagination to expand the human experience is what power VR and AR holds. Interactive experiences open up an infinite number of imaginary worlds where you are part of the living story. And doing this while never having to leave your own home.
Communicate, collaborate and interact with your long-distance friends and family in ways that were never possible before. We see early successes and awesome possibilities with headsets like oculus and htc vive and Microsoft hololens.
Today, designers , creators and developers can alter a VR or AR experience as per their own interests. It is also important that the developer and players control a huge amount of personal information provided by players. Decentralized Systems and blockchain will be huge for many things going forward , including virtual and augmented reality.
The combination of virtual reality and blockchain can decentralize the future platforms and applications. It changes the dynamic by giving control of the virtual online world back to the players and visitors.
Taking a step back. Virtual reality is more players , visitors and participants. Current and legacy coin terms more like users , watchers , and viewers. An interactive virtual world where Creative Imagination Experiences rule the day is all about visitors, players and participants.
Where are we now ?
There is a second life and Minecraft like virtual world on blockchain now called Decentraland. Visitors and players can buy a plot of virtual land with the platform’s cryptocurrency called ‘MANA’. They can then build anything as per their liking such as a building, house or a virtual neighborhood and then populate it with unique virtual objects.
They can host social events and even turn it into a profitable business if they are forward thinking. The virtual landowners in Decentraland can even monetize their worlds by selling or renting ad space in exchange for MANA.
It’s Early stages now and only works on desktops / laptops and the latency is poor. But it’s still a sign of the ready player One and the matrix future to come.
Taking decentraland virtual world powered by blockchain into consideration, the future value of VR might be more decentralized and open. This might help people understand how crypto actually holds value and can function better in the real world as well. In the virtual world, bitcoin or some other crypto token is governed by incorruptible intelligent smart contracts. As these things improve, many are suspecting a surge of people demanding the exact reality in the real world. People do not want corrupt governments and archaic governance anymore. Coronavirus can further boost this concept because of its social distancing and less contacting measures.
By creating a virtual world that entirely runs on the blockchain, it can help provide a template for ways blockchain functions in the real world. And it just works. Behind the scene. The creative imaginary interactive virtual mixed reality worlds will change the world. For real this time.
In your opinion, how far out are we from consumer-grade AR glasses reaching the market?
I think we are 12 to 24 months from the next inflection point with AR and consumers. I do think Pokemon Go was the first inflection point. It really familiarized the average consumer to the opportunity that there was with AR, and the delight that AR can provide. Other companies have continued to expand on that journey and that opportunity. But I think the next inflection point, as it relates to new form factors and potentially new experiences that those form factors unlock, is somewhere in the 12 to 24 month range.